"A family based in north London is looking for an extraordinary and skilled educator to support their smallest child on his early path to growing into an British gentleman."
Upon seeing this listing, you might easily skip the wording "beginning" as mere a turn of phrase.
But, it may be the most important element of this unusual job advert, as it seeks to hire a teacher for a one-year-old.
Hundreds of applications have since been sent in since the unnamed family posted their request for the highly paid tutor, who needs to be "someone very special".
Over the last few weeks, the listing has attracted notice across the press, with numerous questioning why?
Progressive Approach
Adam Caller, chief executive of a global tutoring firm, which is assisting the family in their quest, said that in spite of first scepticism, he considered the concept "far sighted", and "innovative".
When he met the family, he noted they understood the atypical character of their requirement, and how immature their son is.
However, they stated that they "didn't want to wait any longer" to hire a tutor, as they had held off until their elder sibling was five, and by that stage "cultural bias had already set in".
What exactly did the family refer to by "cultural bias"?
It's "everything", he responded. "How you eat, how you speak".
He said the elder child had adopted "very nuanced, non-verbal cues" from the family, and had adopted their cultural norms. The family explained to the consultant they hoped to prevent the same situation to happen again with their new baby.
The strategy: To bring in a British tutor, who should speak with RP, to guide the baby from the very start.
Natural Absorption
"A lot of the learning at the beginning here is rather absorbed naturally," stated the CEO.
It's through this subtle influence that the family are aiming the child will acquire the UK customs they wish to instil.
The consultant explained the tutor needed to be somebody who studied at "prestigious academies – the same kinds of schools as the family aspire to send their son to".
"The educator must be the right kind of person, they'll be performing things they aren't even aware they're doing, simply by nature," he added.
Money No Object
The family told him the successful candidate should preferably also have familiarity of or enthusiasm in equestrian activities, winter sports, the arts and music so as to shape the child in a diverse set of hobbies.
Additionally though, he explained the family desired the tutor to register the child on a range of courses so the child would be "horseback riding and learning an tool by the time they are around three years old".
In the family's minds, assisting their son develop into a "British gentleman" will lead to accomplishment and create opportunities.
"Taking into account the pros and cons of that, because it's certainly a status symbol," he comments.
Yet, notwithstanding all this tutelage in "English culture", would the child pick up what is termed cultural bias from the globally influenced family he is raised by regardless?
"Certainly", replied he. "The parents understand this could fail, but they've merely embraced the view of, 'why not attempt it and we should start as quickly as we can', because the price of it is irrelevant," he stated.
Overly Optimistic
A number of in the education sector who have those reservations.
An education leader, head and founder of a tutoring service, who supplies personal educators, stated that "the journey of adopting dual cultures, or actually, becoming oneself, is something that must be grown into, not designed."
The expert wrote that he had moved from China to the Britain at the age of childhood, and had been brought up experiencing and practicing dual heritages. He progressed to study at Cambridge University.
"The notion that one individual can serve as a embodiment of Britishness, a person who can somehow impart the attributes of a English gentleman onto a infant child, strikes me as naive and impractical," he wrote.
"Based on my background, employing a typically English tutor from early childhood will not necessarily achieve the result they desire.
"I did not have such a figure, and nevertheless I have been lucky enough to enjoy numerous of the situations they aspire for their son."
He added: "The reality is, self-identity cannot be forced from the outside influences; it must be chosen, and it must be internally driven."
Purchasing UK Culture
Naturally, UK identity is something Adam hopes can be taught – and commercialized.
"I believe the situation that the global community views us in this regard is something that we should be cherishing|valuing|appreciating
